Course Overview: Getting Started as a Creator on Facebook and Instagram
Outline
This course prepares you to establish and manage your presence on Facebook and Instagram, initiate the verification process and protect your audience and accounts.
Create a Facebook Page
This lesson prepares you to establish your presence on Facebook.
How to get started on Facebook
How to create a Facebook Page
- How to create a Page from your Facebook app
- How to create a Page from your computer
Tips for creating your Page
- Keep your name consistent
- Choose the right Page category
- Show off your personality
Improve your Page
- Create a consistent username for your Page
- Add a call-to-action button
- Fill out your About section.
- Invite friends
Create an Instagram Account
This lesson prepares you to establish your presence on Instagram and link your Facebook Page.
How to get started on Instagram
Instagram professional account features
- Performance metrics
- Flexible profile controls
- Growth insights
- Simplified messaging
How to set up an Instagram creator account
- How to switch your personal profile to a creator account
- How to switch your business account to a creator account
Tips to set up your profile
- Be recognizable
- Use a photo that represents you
- Tell people who you are
- Choose a relevant category
Connect your Facebook Page and Instagram creator account
- How to connect your Facebook Page to your Instagram account
- Manage inboxes
- Create and manage ads
- Share posts
- Track contact information
Protect Your Account and Create a Safe Community for Your Audience
This lesson prepares you to understand Facebook and Instagram Community Standards and safely manage your online presence.
How to create a safe and welcoming community
Safety standards and guidelines
- Facebook Community Standards
- Instagram Community Guidelines
Moderate comments on your Instagram account
- Bulk block and restrict
- Hide words in comments
- Pin your favorite comments
Manage interactions on Facebook
- Turn on comment ranking
- Block offensive language
- Manage individual comments
Manage access to your Page
- Page role: Admin
- Page role: Editor
- Page role: Moderator
- Page role: Analyst
- Page role: Advertiser
Page access in the new Pages experience
- What people with full control of your Page can manage
- What people with full or partial control to your Page can manage
- What people with task access can individually manage and view
Protect Your Online Presence and Avoid Scammers and Impersonators
This lesson prepares you to secure your Facebook and Instagram accounts and report scams and impersonation.
Protect your Facebook and Instagram accounts
Secure your passwords
- Create a strong password
- Set up two-factor authentication
How to prevent impersonation on Facebook and Instagram
How to report an impersonator on Facebook
- How to report a profile or Page
How to report an impersonator on Instagram
Identify and avoid scams
How to identify scams
- Indicators that can signal a scam
How to report scams on Facebook and Instagram
- How to report posts on Facebook
- How to report posts on Instagram
- How to report comments
- How to report accounts
Tips to avoid scams
- Dos and Don’ts
Manage harassment and abuse
Moderate comments
Limit unwanted interactions
- Block
- Restrict
- Limit interactions
How to Get Verified on Facebook and Instagram
This lesson prepares you to demonstrate authenticity and understand the verification process on Facebook and Instagram.
What is verification?
Eligibility
- Authentic
- Complete
- Unique
- Notable
How to get verified on Facebook
- Personal brand
- Organization
- Supporting statement
How to get verified on Instagram
- How to apply for Instagram verification
More ways to demonstrate authenticity
- Description or bio on your Page
- Share stories
- Encourage followers to tag you
- Link to your Instagram account