All Activities
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
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Meta Blueprint Training
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
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PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Meta New Starter Onboarding (Basic) - Day 1
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
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Set up Meta Conversions API with a direct integration
Learn how to set up and directly implement Meta Conversions API.
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Signals and Performance
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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Improve your advertising with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Catalog product video to enhance your Advantage+ catalog ads
This course covers the benefits of using catalog product video and how to run ads that use product video.
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Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
