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Plan your social media content

  • By Meta Blueprint
  • Published: Sep 23, 2021
  • Duration 5m
  • Difficulty Beginner
  • Rating
    Average rating: 4.5 23 reviews

To get your audience’s attention, create social media posts that engage, educate and excite.

This lesson prepares you to:

  • Plan your social media content to consistently engage your audience.

Plan your content

The content you post on social media should engage, educate and excite your audience. This template can help you plan what to post on your social media accounts.



First, determine what types of posts you want to create based on the themes engage, educate and excite.


Next, draft a caption for each post. Tell a story, but keep it brief and make sure that you put the most important information first.


And finally, add images, videos or a mix of both to your post. Share content in a variety of formats to get people's attention and keep them engaged.


Retail business social media plan

Meet Lucky Shrub

Lucky Shrub is a one-stop shop for plants, gardening tools and accessories. Its primary customers are busy families looking to design attractive home gardens and purchase plants.


Aditya, who handles all the marketing for Lucky Shrub, wants to share that the store has launched an online ordering service on social media and get more customers to order products online.*

*Disclaimer: Lucky Shrub is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.

Let’s look at the kinds of posts Lucky Shrub can create. Lucky Shrub can use this template to plan both visual and text content.


Using the template, Aditya creates these posts on Facebook. Click the hotspots to read the caption for each post.

Service business social media plan

Meet Hair Day

Let's look at another example. Hair Day is a salon that specialises in haircuts and colour. Priya, the owner, wants to reach young, trendy customers on Instagram. She uses a template to plan the content Hair Day will share.*


*Disclaimer: Hair Day is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.

Priya now has a variety of posts she can share that will engage, educate and excite her audience on Instagram. Click the hotspots to read the caption for each post.

Use apps to enhance your photos and videos

Use these tools to create engaging and exciting content.

Key takeaways

Plan your social media content to engage, educate and excite your fans.




Download the content plan template to create a plan for your business.