To get your audience’s attention, create social media posts that engage, educate and excite.
Aditya shares a photo that showcases Lucky Shrub’s large selection of indoor plants with a caption that highlights its traditional growing techniques.
This lesson prepares you to:
- Plan your social media content to consistently engage your audience.
Plan your content
The content you post on social media should engage, educate and excite your audience. This template can help you plan what to post on your social media accounts.
First, determine what types of posts you want to create based on the themes engage, educate and excite.
Next, draft a caption for each post. Tell a story, but keep it brief and make sure that you put the most important information first.
And finally, add images, videos or a mix of both to your post. Share content in a variety of formats to get people's attention and keep them engaged.
Retail business social media plan
Meet Lucky Shrub
Lucky Shrub is a one-stop shop for plants, gardening tools and accessories. Its primary customers are busy families looking to design attractive home gardens and purchase plants.
Aditya, who handles all the marketing for Lucky Shrub, wants to share that the store has launched an online ordering service on social media and get more customers to order products online.*
*Disclaimer: Lucky Shrub is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.
Let’s look at the kinds of posts Lucky Shrub can create. Lucky Shrub can use this template to plan both visual and text content.
Engage
Educate
Aditya makes a time-lapse video of how to properly transfer a plant into soil with a caption that highlights the benefits of organically grown plants.
Excite
Aditya shares a photo of Lucky Shrub’s most popular plants with a caption that offers an exclusive discount.
Using the template, Aditya creates these posts on Facebook. Click the hotspots to read the caption for each post.
Engage
Caption: "Enjoy the beauty of a garden, even in a small indoor space. Have a look at our selection of carefully grown indoor plants, nurtured by age-old organic Indian gardening techniques."
Educate
Caption: "Healthy plants can lead
to a healthy home. All our plants are 100% organically grown, using natural fertilisers and rich soil. Learn how you can carefully replant your Lucky Shrub plant in soil at home."
Excite
Caption: "This festive season, get 40% off! Order our most popular indoor plants. Enhance your home's decor and improve air quality, naturally!"
Service business social media plan
Meet Hair Day
Let's look at another example. Hair Day is a salon that specialises in haircuts and colour. Priya, the owner, wants to reach young, trendy customers on Instagram. She uses a template to plan the content Hair Day will share.*
*Disclaimer: Hair Day is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.
Engage
Priya shares a photo of her first shampoo bowl at Hair Day to help her audience connect with a moment of success. Priya also adds the hashtag #haircolour so people searching for that topic on Instagram can discover her post.
Educate
Priya shares a tip to help people make their hair dye last longer. This enables Priya to establish her credibility in her industry and appeals to the younger audience she’s trying to reach. Priya also adds the hashtag #TuesdayTips so a broader audience can discover her post.
Excite
Priya creates an announcement photo post about Hair Day’s new home hair-dye kits in order to excite and delight.
Priya now has a variety of posts she can share that will engage, educate and excite her audience on Instagram. Click the hotspots to read the caption for each post.
Engage
Caption: "The moment my dream came true - my first shampoo bowl #haircolour"
Educate
Caption: "Just coloured your hair and wondering how to make your gorgeous new hair colour last longer? Try not washing your hair as often #TuesdayTips"
Excite
Caption: "Colour kits are here! #staytuned"
Use apps to enhance your photos and videos
Use these tools to create engaging and exciting content.
Key takeaways
Plan your social media content to engage, educate and excite your fans.
Download the content plan template to create a plan for your business.