This lesson teaches you how to make your Instagram ads stand out.
Show your ads to different people to learn who is most likely to become a customer. Include a broad range of interests to cover different audiences, such as those related to your business, your customers' hobbies and businesses similar to yours.
To reach all the people who may be interested in Lucky Shrub products, Maria creates multiple target audiences. She makes three different audiences based on unique interests: gardening, landscaping and home design.